2016 Project For Purpose

In 2016, PickleJuice Productions decided to try something new.  We donated our services to help serve the design and marketing needs of ONE local nonprofit organization for one whole year.  In our inaugural year offering ‘PickleJuice Projects for Purpose’, we donated a full year of brand strategy, consulting, graphic design, marketing and social media management services to Lowcountry Habitat for Humanity.

Lowcountry Habitat For Humanity

Our goal was to raise awareness for Lowcountry Habitat ReStore and the impact the ReStore has on our community. Money raised from the Lowcountry Habitat Restore helps fund the purchase of materials to build Habitat houses in northern Beaufort County.  The ReStore was in need of donations, volunteerism and a boost in revenue.

 In February, the #RestoreBuilds campaign was launched. PickleJuice created hand-held signs featuring the Lowcountry Habitat logo and key words relative to community response.  Photographs of local people holding the signs at the Habitat Restore and other events were used throughout the campaign. PickleJuice designed & developed a new responsive website, created multiple logos for fundraising events and updated much of their branded marketing collateral. PickleJuice also provided creative strategy and helped manage Habitat’s social media outlets and event promotion.

The #RestoreBuilds campaign has been very well received in our community.  More people are donating, volunteering and shopping at the Lowcountry Habitat Restore. Lowcounty Habitat for Humanity has a full suite of zesty new branding elements they can use for many years to come.

Our Projects for Purpose Work